Christel Dagher Hayeck Founding president

Deciphering popular culture is Christel’s true calling. Why do we love, what do we believe in, what are our dreams?  Deeply understanding what drives our culture today enables her to effectively predict the trends of tomorrow.
This passion was born during her studies at CELSA, where she was first introduced to academic research on the topics of fashion phenomena. Three jury honors later, she joined M&C Saatchi, PeclersParis, and finally CANAL+ where she helped each define their mid-term media strategies.

Christel sharpened her content expertise At CANAL+ where she managed the brand’s editorial marketing. From fiction to sports, to documentaries, she covered the entire spectrum of subject matter, always with the promise of creating striking, visionary content.

As a business leader and investor, Christel has the spirit of an entrepreneur, a creator who acts quickly and take risks.